K.J. Russell
K.J. Russell is an associate attorney in Fennemore’s Business & Finance practice group. He advises startups, emerging growth companies, entrepreneurs, investors, and established businesses on corporate law, business transactions, and commercial matters. His practice includes business formation, entity selection and governance, commercial contracts, mergers and acquisitions, strategic transactions, corporate compliance, and intellectual property-related business matters. K.J. works with clients across a variety of industries, including technology, fashion, entertainment, and sports, helping them navigate legal issues that support growth and long-term business success. He also assists individuals and business owners with select estate planning matters.
K.J. also has a particular focus on the rapidly evolving area of collegiate athletics name, image, and likeness (NIL). He counsels NIL collectives, college athletes, sports agencies, universities, and other industry participants on NCAA and conference compliance considerations, deal structuring, risk management, and the negotiation of NIL agreements, endorsement agreements, sponsorship agreements, licensing agreements, marketing agreements, branding partnerships, and athlete services contracts. As a certified Athlete Agent, K.J. provides practical guidance to clients navigating the legal and business challenges of the modern sports marketplace.
Prior to joining Fennemore, K.J. served as a legal extern with Klutch Sports Group, where he assisted with drafting and negotiating athlete representation agreements, endorsement contracts, sponsorship agreements, and other sports-related commercial transactions. He also conducted legal research involving sports contracts, name, image, and likeness (NIL) regulations, athlete eligibility, and compliance issues. During law school, K.J. completed legal externships with Granderson Des Rochers, the Arizona Coyotes, and the Arizona Department of Gaming, further expanding his experience in sports, gaming, entertainment, and business law.
Before pursuing a legal career, K.J. worked in sales and marketing with Paragon Marketing Group, the Atlanta Hawks, the Milwaukee Bucks, Fiserv Forum, Ohio University Ticket Operations, and the Southern Ohio Copperheads Baseball Team. His firsthand experience in professional sports and sports marketing gives him valuable insight into the business objectives of athletes, sports organizations, brands, and corporate partners.
Outside the office, K.J. enjoys playing basketball and tennis, traveling, and discovering local donut shops and ice cream parlors wherever he goes. He is also an avid sports video game enthusiast, with favorites including NBA 2K, Madden, and EA Sports FC.
Education
- J.D., Arizona State University, Sandra Day O’Connor College of Law
- Arizona State University College of Law, Outstanding Graduate
- Award Arizona State University College of Law, Dean’s Award
- Sports and Entertainment Law Journal Zealous Leader Award
- MSLB, Master of Sports Law and Business, Arizona State University, Sandra Day O’Conner College of Law
- Arizona State University College of Law, Outstanding Graduate
- B.S.M, Ohio University, College of Business
- Excellence in Leadership and Scholarship Award
- B.A., Ohio University, College of Business
- Outstanding Senior Leader Award
Areas Of Practice
Awards and Honors
- Fiesta Bowl McLendon Award
- Fennemore Craig, ASU Law Diversity Scholarship/Fellowship
Professional and Community Affiliations
- Community Relations Chair, Black Sports Professionals
- Member, Forbes BLK
- Member, Black Entertainment and Sports Lawyer Association
- Member, Maricopa County Bar Association
- Member, Arizona Black Bar Association
- Member, Sports Lawyer Association
Articles and Presentations
- Co-Author, “Nebraska NIL ruling offers roadmap for structuring safer NIL deals,” Fennemore Blog, June 30, 2026
- Co-Author, “March Madness, NIL and ambush marketing: What brands should include in their deals with collegiate basketball stars,” Sports Business Journal, March 16, 2026
- Co-Author, “Influencer-Athletes at the Olympics and on Campus: The Contract Pitfalls Are the Same,” Fennemore Blog, February 13, 2026
- Co-Author, “NCAA settlement, Arizona’s SB 1615 reshaping student-athlete compensation — here’s how,” Wrangler News Independent, July 3, 2025
- Co-Author, “A new chapter in college athletics,” Arizona Capitol Times, July 2, 2025
- Co-Author, “Finally, Arizona schools will pay student athletes. But it could cost you | Opinion,” AZ Central, July 2, 2025
- Co-Author, “NIL Agents: The Good, the Bad, and the Unregulated,” Fennemore Blog, March 4, 2025
- Co-Author, “A patchwork of name, image and likeness agent regulations leaves student-athletes largely unprotected,” Phoenix Business Journal, March 1, 2025
- Featured, “Meet recent grads beginning their careers right after commencement,” ASU News, May 8, 2024
- Author, “The Ten-Cent Infrastructure of a Billion-Dollar Industry,” Arizona State Sports and Entertainment Law Journal
- Author, “Adverse Advertisement Galore,” Arizona State Sports and Entertainment Law Journal
Admissions
- Arizona